Marketing attribution is aimed at determining which channels and messages that compelled a customer to move to the next stage in the growth marketing funnel. It could be they interacted with brand messages or clicks on an article before visiting product pages or making a purchase.

Marketers use many different approaches to track marketing attribution, ranging from basic and single-factor models to advanced models. In this infographic, we break down the 4 most common marketing attribution models that are used in the industry.