How To Grow Your Business With Influencer Marketing

There are many reasons for the comparatively more engagement in any influencer’s profile is because of their dedicated theme/ ideologies. With a constant theme, more followers of the same mindset would be in a single place. With a brand or product reflecting the ideologies, the same would be hit among the influencer’s audience. Well, what happens when the product does not align with the ideology? Even then, if the same is not controversial, it would be hit among the followers for the reasoning that the brand/ product is endorsed by someone they trust.

As it can be seen, trust is the core of influencer marketing in general. But, what is its impact level? 

Read further to know the various aspects of influencer marketing!

Ultimate Benefits of Google Ads to Grow Your Business Online


Google ads is Google’s advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results. Google ads is a great workaround for new businesses because you don’t have to wait around so long to see results. Google ads are an effective way of approaching your customers and convert them. This is far more effective and efficient than traditional marketing, and you can have an amazing ROI with Google ads. Below are the benefits of Google ads to grow your business online.
1. Target Your Potential Customers Only
2. Full Control Over Costs
3. Track and Measure Your Success
4. Manage Your Campaigns
5. Maximize ROI with Different Bidding Strategies
6. Build Brand Awareness
7. Google Ads is Scalable
8. Google Ads is 100% Measurable
9. Google Ads is Flexible
10. Google Ads is Faster than SEO
11. Google Ads is Easier Than SEO
12. Google Ads Formate can be More Engaging than Organic Results
13. Google Ads Traffic might Convert Better than Organic Traffic
14. Google Ads Complements Your Other Marketing Channels
15. Your Competitors are Using Google Ads

For more insightful details about these benefits of Google ads for businesses, check out the infographics.

Best Practices for Anchor Text Optimization

Anchor text is a significant component that “opens” each connection’s latent capacity — to the degree that Google needed to reveal its first Penguin update in 2012, cutting dependable stay text over-improvement strategies good and gone.

In the course of recent years, the prescribed procedures of Anchor text streamlining have extensively developed. The time has come to learn how Anchor text best practices can permit you to capitalize on joins in 2018. As indicated by Google, all aspects of any site, including joins and their related stay text, needs to give genuine incentive to clients. Connections must be put just where clients hope to see them, so they can get educated about something significant to them. With Google’s calculations getting more astute consistently, you ought to maintain a strategic distance from different dreary and watchword based Anchors in your site’s stay text cloud. Inability to do so will bring about a punishment.

Checkout this detailed infographic on Best Practices for Anchor Text Optimization to get your site ranked safely in search engines.

Top 11 SEO Mistakes That You Must Avoid


Description: The Internet has given limitless business opportunities to business owners, but these numerable opportunities come with fierce competition. This competition won’t let you appear in most visible positions, which is the first page of search engine results pages. SEO is the way to outgrow your competition and leverage the benefits of online businesses.
SEO is the process that helps you earn the quality and quantity of traffic to boost your customers. It optimizes your website according to the more than 200 ranking factors to push your rankings up and drive significant traffic to you. If your website has more traffic, you’ll have more opportunities to sell your products/services. As you can see, SEO is a must to survive and thrive in the online business world. If you don’t consider it, you can’t have the rankings and customers consequently. So, you need to do SEO and, most importantly, right SEO. There are many SEO techniques that are forbidden, and if you do these unknowingly, you might get a penalty. So, you mustn’t employ these SEO techniques or avoid these SEO mistakes to win the online business and uplift your business growth. Check the 11 SEO mistakes in the infographics to avoid these and stay legit and successful.

Marketing Attribution Guide

Marketing attribution is aimed at determining which channels and messages that compelled a customer to move to the next stage in the growth marketing funnel. It could be they interacted with brand messages or clicks on an article before visiting product pages or making a purchase.

Marketers use many different approaches to track marketing attribution, ranging from basic and single-factor models to advanced models. In this infographic, we break down the 4 most common marketing attribution models that are used in the industry.

Top 10 Led Light Panels for Backlighting to Highlight Your Business

Don’t trust just any lighting company to handle your ambiance and backlighting. Most companies use LED strips or neon lighting which covers about 5% of the area you need illuminated. CPD Lighting’s new & innovative light panels will cover 100% of the area you need. Not only will it cover the area, but it will be completely uniform and much easier of an install.

We operate out of a 35,000 square foot manufacturing facility located in Colmar, Pennsylvania. We specialize in any shape and any size LED light panels for backlighting.

Global Legal Cannabis Market 2019-2023

A key driver for the global legal cannabis market is the rapid legalization of cannabis worldwide. Many nations have been decriminalizing cannabis and legalizing the use of marijuana both for recreational and medicinal purposes. At present, in the US, 34 states (including Washington DC) have legalized cannabis for medicinal purposes, while 10 states among them have even granted the permission for the use of cannabis both for recreational and medicinal uses.

This global legal cannabis market research report also provides an analysis of the most important trends expected to impact the market outlook during the period 2019-2023. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.

How to write a Powerful Value Proposition?

Creating a compelling brand differentiator makes even the best marketing directors swoon. Amidst endless meetings and to-do lists, who has the time to answer the most important question- why customers should buy from you? This is called Value Proposition (VP).

Without a good business value proposition, advertising and marketing strategy is aimless, just like driving without a map. Sure, you might be driving in the right direction, and eventually get where you’re going, but a good VP take you to your target audience and convert them into your customers.

Moreover, a strong VP helps businesses to:

  • Focus on products and services that customers need
  • Save your time and money
  • Make marketing more effective
  • Simplify and clarify the messaging

Studies have shown that strong VPs lift the conversion rates and sales, while the weak value propositions throttle and eventually kill sales. It’s one of the first things that customers should see on your website and should drive all your messaging.

A company’s VP should combine all the best reasons why someone should buy from you rather than going to your competitors. It’s the statement setting you apart and stating what your brand means to the customers. You can even show them case studies, reports and testimonials supporting your claim.

Why? Because no one trusts empty promises. According to few studies, only 11% people trust the advertisers. So, show your customers how your products and services have worked for others. Show them the proof.

Here are six steps to write a powerful value proposition for your company:

  • Write down what products and services you offer: Just include everything you offer and reasons why you do it. The reason for this ‘why’ is your VP. When you discover it, harness and share it with your customers so that they can connect with you and become your loyal supporters.
  • Describe your Target Audience: It is important because your marketing ads cannot be directed at everyone. Your messaging should only reach the perfect customers.
  • Make the list of benefits customers will receive from your products/services: Inform the customers about the benefits they will be getting from your products and services. The most perceived benefits are security, trust, peace of mind, price etc. Another good way to do it is describing the problems your customers have and how your product is solving these pain points.
  • Describe what makes you unique from your competitors: Tell your customers how you are better from your competitors and why your brand is a better option to go with.
  • List reasons why people should believe in you: Be to the point, use data and show them the proof. You can definitely do this by showing them the case studies, testimonials etc. Ensure you cover – why people should believe you and why you are better than your competitors.
  • Ask your clients about the value you provide to them: Each client might answer differently. While interviewing the customers, do not react or correct. Ask questions and listen to answers carefully noting them. People usually say most important thing first. Capture it.

The Bottom Line

Once you are done, review your work and encircle the values your customers can get from you and not from your competitors. Those will be your brand differentiators.

Source: Levo

B2B Healthcare Marketing Blueprint

Marketing isn’t easy in the B2B healthcare space. There are many challenges that B2B healthcare marketers face while trying to establish a connection with their targeted audience who happens to be decision-makers and high-level executives. While on the one hand, marketers have a difficult target to impress and convince, on the other hand, there are other limitations also blocking the way. Even while one healthcare company tries selling products to the other, they have to follow strict HIPAA guidelines and have to align according to changing dynamics. Marketers here in the healthcare sector need to be more careful and precise compared to their peers in other industry. They must constantly evolve and come up with solutions that meet the growing demands of healthcare consumers.

Moreover, as here, the prospect of B2B healthcare marketing involves top officials and executives, just any strategy won’t work to give successful results. In this infographic, healthcare marketers would get a detailed overview of how the B2B healthcare marketing field works including its statistics, latest market trends, challenges, and best practices to overcome all the hurdles on their way to efficient B2B communication with healthcare decision-makers, hospital CEOs, and medical professionals from various departments within the industry.

What is Inbound Marketing?

The Digital Age prompted many consumers to depend on technology to meet their needs and wants. People now order food, items, gadgets online and have them delivered to their homes instead of going shopping outside. Companies decided to follow suit and reach their target audiences.

The change brought by the internet opened up newer ways for businesses to market their products and services to a large number of possible consumers. Many business owners continue to broadcast their services online, but the ones taking full advantage of the web are those doing inbound marketing.

Inbound marketing focuses on attracting customers by establishing a presence on the first pages of Google’s search results page. There are multitudes of companies offering either the same service as another business or a variation of such that fight one another for a spot at the top of the results page.

The first pages of Google’s search results are vital for a website’s traffic since the usual response of the ordinary netizen is to trust the first page to yield the most relevant information available. Inbound marketing has two ways to improve traffic which are the Search Engine Optimization (SEO) which enhances the site’s contents for long-term results while the other is the Pay-Per-Click (PPC) which pays Google to place a website at the top for as long as the company’s budget allows.

SEO might seem better than PPC since it doesn’t cost as much as the latter, but it might too early to decide just yet. Read Landau Consulting’s infographic to find out more about inbound marketing.

Should We Be Worried About AI? – AI and Marketing

Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry.

Investments in AI are also pouring. According to Constellation Research, businesses across all sectors – including marketing – will spend more than $100 billion per year on AI-powered technologies by 2025, up from a mere $2 billion in 2015.

With all this hype, many marketing professionals have already raised the biggest question: Will AI replace marketers in the near future?

Read on as we discuss in this infographic created by Digital Marketing Philippines on how AI has developed throughout the years, and if marketers should really be worried about it or think otherwise.