Question mark confusion…
A million dollar question that everyone asks is why are infographic videos are so effective? , Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
Most people and companies adopt infographics videos into their marketing strategy as a way to convey complex information. They use concise visuals that are compelling, entertaining, and easy-to-understand.
This adoption has helped many marketers to increase their site traffic via backlinks, searches, and viral shares. Over the course of the last few years, more people are publishing infographics at an increasing rate.
What’s it all about…
Consumers, businesses, and viewers crave for visual eye candy and this style gives them that. Studies show we have less than 10 seconds to clearly communicate a proposition if we want to capture someone’s attention. More than half of all users who view a web page spend less than 15 seconds looking at it.
Infographics videos are social media’s best friend, infographics can still generate massive amounts of interest in a very short period of time. Not only this, it works great when it comes to gaining internet traffic, Make a great infographic, embeds a healthy supply of links, and you can get great referral traffic to your sites. Never be tempted to sacrifice substance for style! As with any form of content marketing, well-researched, high-quality content is the cornerstone of an effective infographic, this is what matters the most.
Information, Information, and Information.
infographic videos allow you to create an emotive story around a seemingly meaningless sea of data, allowing people to swiftly understand the key points without having to do any of the tedious reading. While anyone can pay to the commission on it, there are certain factors you need to consider if you want your video to become a viral success!
So what exactly makes infographics so great…
Amidst the infographic boom, technology, media, and distribution channels evolved at breakneck speed, resulting in the landscape we have today. So why do marketers still use infographics? Because they are a versatile tool to help you achieve a variety of marketing goals increasing SEO/Traffic.
Image-rich content gets 94% more views than content without relevant images. Infographics remain great traffic boosters. Paid and earned strategies can help amplify your reach, but your ROI really places organic traffic, which helps you long after a piece is published. SEO gets better and better with infographics because you can add words and data to it.
Infographic videos are great for attracting engagement, especially on social media and when we talk about 2017 then social media is the relevant most popular platform for marketing. Images and visual sells fast, infographics do the trick for this.
Social behavior is a huge reason infographic is so popular. Consumers are more likely to share good content—but visual content consistently garners more shares, as the graphic above shows. In the last few years, we’ve seen all social platforms push to support images, GIFS, and video.) Because infographics are so effective, publishers are eager to use them to support their work. The advantage of creating infographics for publishers is not just your expanded reach and prestige but getting access to their targeted audience.
Behind the scenes
Now to feed your information into your viewers head’s, Infographics rely on your agenda. In order to make this vital piece of information long remembered, there must be a creative form of data visualization. Infographics silently took the center stage of a creative way of data visualization. People understood the setbacks of it and tried to tune into the next level of creativity by the name of interactive infographics and motion infographics. Now, Video infographics are the new heights of creative data visualization and data storytelling. It adds an extra dimension of reality and excitement which the over-elaborate infographics cannot convey. Furthermore, a video infographic has a greater power of retention compared to PowerPoint presentations.
Without a right tool for your video infographics, there is no start for it. So, you must select a tool which is extensive and is comfortable to use. If you are a designer or an artist, Adobe after effects would be a great option. But if you want a DIY tool which is extensive in features and easy to use.
& the trend continues…
This is not just a trend. As technology continues to evolve and improve over time, we will only see more of this. Studies have revealed that 90% of information transmitted to the brain is visual. The attention span of the audience is typically very short, so it is only natural that you use infographic videos to grab their attention in a short time. Infographics are designed for a quick scanning of your content, unlike traditional methods of reading an entire paragraph of the business idea. Infographics attract people through the use of bright colors and appealing imagery. Lastly, Infographics were born to break down complex ideas into simple visuals, which also make them great educational tools. There were times when it was increasingly difficult to understand complex ideas like what constitutes rocket machinery, or how does the polling system works, or simply how the design industry works.
So if you’re wondering what’s the point of using all this information in a video then let us tell you that people focus on stats and credible information more than what they see. So if your idea has the ton of information infused in the video then use infographics to make things easy and approachable. As far as the style is concerned, we know that this style may not be the most used one but it certainly is the top trending because it’s catchy. Characters are slowly its charm now, there are certain styles that are becoming outdated from time to time. So why don’t you let us do this for you, we can even dig up information for you?
